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Big Red Rooster: Surgical Strategic Decisions Rooted In Insights

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Big Red Rooster is a North American company specialized in envisioning, designing and implementing big innovative ideas. They believe they stand out due to their thinking and acting differently from the rest. They based their company not only on good design but on surgical strategic decisions rooted in insights. Without further ado, let’s get into some of their projects!

Convergys

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Big Red Rooster partnered with Convergys on the co-creation of its Innovation Center, a “launchpad” for developing and testing new technologies for clients. From there, BRR facilitated an interactive work session to engage leadership, bringing fresh perspective to the future look, feel, and function of the Center. All of this orchestrated a journey that provokes thought and stimulates creativity at every step: from the first impression to the cafe, theater, and collaborative workspaces. They also envisioned a hands-on testing lab, a dedicated site for client visits, demonstrations, strategy workshops, and CX journey mapping.

House of Rohl

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The House of Rohl, part of Fortune Brands, was created to be a destination where the affluent homeowner can find premium plumbing fixtures focused on craftsmanship and quality. The House of Rohl brings together Riobel, Perrin & Rowe, Shaws, Victoria + Albert, and ROHL under one brand name. By bringing these brands under one roof, an opportunity arose to design a showroom that mimicked the feeling of a museum gallery appealing to the target audience. The showroom was being created at the same time that the brand was being developed so it was an interesting challenge with an escalated timeline.

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Krispy Kreme

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Krispy Kreme was opening a small-format store in New York City and needed to ensure that despite the smaller footprint, the space would exude the brand’s signature design and sense of “doughnut theater”. Big Red Rooster was brought in to develop this Fresh Shop format, designed to bring the Krispy Kreme brand experience to life in a small footprint space that would be effective for rollout into New York, where real estate is pricy and hard to come by.

R&A Cycles

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Cycling is a sport rich in history, tradition, technology – and forms a passionate community. Big Red Rooster partnered with R&A to bring its vision of concierge-level service combined with a comfortable, accessible experience to life. The result is a reimagined cycling retail experience focused on community, service, and the social aspect of cycling. In addition to high-end frames, parts, and apparel, it is a place to swap stories, organize rides, share a coffee, and meet others that share the passion.

Firehouse Subs

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Firehouse Subs needed a new concept that would accomplish three goals: reduce build-out costs, improve efficiency for both crew and guests, and amplify the Firehouse Subs elements that make the brand distinct – a commitment to flavorful food and public safety. Firehouse also needed the new design to be compelling enough to entice customers to want to dine in.

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Westfield

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To focus on celebrating Westfield’s rich heritage while guiding it into a positive feature, Big Red Rooster set out with the goal to inject brand experience into the new campus addition as a catalyst for transformation. Next, they conducted a visioning session to identify and align on opportunities for meaningful environmental branding in key spaces. They then leveraged the company’s expansive history to forge the new and true identity and experience elements to create a dynamic, future-forward vision. This involved analyzing visitor and associate journeys, mapping high-impact experience zones, and developing a toolbox of brand components to form the basis of the brand’s expression. Finally, they worked to scale the concept across the campus and to 40+ service sites across the country.

Yum! Brands

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When Yum! sought to test a banh mi sandwich concept, it approached Big Red Rooster to help create a new international restaurant design concept full of eclectic flair. Big Red Rooster partnered with Yum! Brands’ innovation team to capture the essence of Saigon street food and bring its fast-casual brand experience to life. With speed to market as priority, the team utilized rapid ideation and prototyping to shape Banh Shop’s brand identity and bring it to market. From graphic communication and packaging to menu boards and interior design, they extended the brand experience across multiple touchpoints and brought Banh Shop’s modern, vibrant, and social brand attributes to life.

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